Switzerland prides itself on its neutral sense of justice.
Its definition of neutrality, of course, might not mesh with yours, especially should you have strong feelings about Nazi gold or women not being allowed to vote before 1971. Still, it's a neutrality that sometimes rears its beautiful head to quite bizarre effect.
So might I offer you an ad for the Swiss Broadcasting Corporation's iPad app? For reasons the corporation has tried to explain--reasons you might be tempted to doubt--at the 39-second mark of the ad, up pops a little green android standing among the throngs.
Now, you might be wondering whether this android is portrayed as a bad guy, a club-wielding, club-footed neanderthal trailing in the iPad's wake.
Yet, no. This very strange--one might almost call it very Swiss--iPad app ad suggests that the android is one in the army of good guys.
I thank AndroidGuys.com for quoting SBC and its artistic motives for this motif: "The android is here as part of the details we wanted to include, in this case a hint to the fact that we cover both platforms (Android fans might want to have a look at the swissinfoandroid channel)."… Read more