As someone who regularly councils consumers to avoid overpriced after-market repair services for computer hardware, I was intrigued by a report from Glassdoor.com (a Web site where employees anonymously dish about their employers) that compares the purported average salaries for Apple and Best Buy front-line tech-support personnel.
Both the Geek Squad and Genius Bar offer carry-in service for your hardware, although the Genius Bar is more focused on in-warranty service for your Mac stuff, while the Geek Squad sells a variety of upgrades, security, installation, and maintenance services.
The Glassdoor.com data is based on submissions from people who … Read more
The guessing game is almost over. On Tuesday, Apple will hold a press conference here in San Francisco to announce--well, Apple's invite just says "Let's Rock." But unless 99.99 percent of the blogging and journalistic world is wrong--a phenomenon hardly unknown--Apple's going to announce a refresh of its iPod line.
In March, the audio chipmaker Wolfson told its shareholders that it had failed to win a contract to design next-generation media players for "a major Tier 1 customer" planning a third-quarter launch. Wonder who that might be? The September launch date is … Read more
Everywhere I turn today, I find a story by colleagues or comments by readers saying that the new Microsoft ad with Jerry Seinfeld and Bill Gates fails on almost every level. Some complain that it doesn't mention Vista at all, which makes it useless, while others say that watching Gates' derriere waggle at the end of the commercial was just a bit too much.
Either way, Microsoft is getting killed from all sides by people that think the ad was nothing more than a waste of time and money. "Apple's ads are so much better!" they say until their hearts are content. "Who would want to buy Vista after watching that ad?" they exclaim.
Do me a favor: sit down, put your MacBook Pro away, and be quiet.
"The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows--a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity," Microsoft Senior Vice President Bill Veghte said in an e-mail to employees.
That logic seems perfectly acceptable to me. The way I see it, Gates & Co. have been looked at for years now as the evil tech company that bullies others and tries to form monopolies. And yet, when it tries to put a human face on, it's heavily criticized in the media?
I don't get it.… Read more
Microsoft kicked off its fancy new ad campaign for Windows on Thursday with an ad featuring Bill Gates trying on shoes at a store with Jerry Seinfeld.
The ad, which is also set to be posted on Windows.com, aired during the NFL kickoff game on NBC and will also air on major TV shows starting Thursday night. It's part of an estimated $300 million, multi-year push developed by edgy ad shop Crispin, Porter and Bogusky.
In the ad, Seinfeld sizes up Gates' shoe size (a 10), asks him whether he's ever tried wearing his clothes in the … Read more
Apple apparently doesn't think fart jokes are very funny.
The developer of Pull My Finger, an iPhone application, told MacRumors that Apple decided to reject his application from the App Store because it was "of limited utility to the broad iPhone and iPod touch user community." Pull My Finger does pretty much what you would expect it to do, generating about five or six different sounds of flatulence from your iPhone depending on your preference.
Regardless of whether you think fart jokes are the linchpin of comedy (we're running roughly half and half right now in … Read more
Apple may be thinking about adding new ways to improve the multitouch interface work that is central to the company's plan for the future.
Unwired View unearthed a patent application filed by Apple (thanks, Gizmodo) containing ideas for a user interface system that builds on the multitouch input used on the iPhone by adding technology for voice recognition and even facial recognition.
Wayne Westerman and John Elias, the brains behind a multitouch interface company called Fingerworks, acquired by Apple in 2005, are listed as inventors on the patent application, as they have been for several other multitouch patents coming … Read more