Much has been made over Apple's unwillingness or inability to establish a foothold in the enterprise. Mac fanatics claim it's because Apple is about consumers and doesn't want to cater to the business world, while Apple haters claim Apple simply isn't capable of beating Microsoft in the enterprise because it doesn't play well with others.
I think both arguments are ludicrous.
If Apple didn't want to break into the business world, it would probably be the dumbest company in the tech industry. The enterprise is one of the most profitable and important sectors in the market and to say that Apple doesn't want a piece of that pie is ridiculous.
A recent report suggests Apple is finally starting to make enterprise developers happy, as evidenced by the Enterprise Desktop Alliance, a group of companies that are trying desperately to bring Macs into major companies already deploying Windows. And with the help of Parallels and VMware Fusion, it's becoming abundantly clear that companies aren't inexorably tied to Windows anymore.
But Apple's real gains in the enterprise aren't going to happen in the next couple years. Instead, the company will see huge gains in the enterprise in five to ten years when today's college students who have been brainwashed by Apple's products finally reach positions of power in the business world. When that happens, the Old Guard that only knows Windows will step aside and a new generation of wunderkinds will propel Apple to the forefront of enterprise technology.… Read more