Google has agreed to build support for Do Not Track into Chrome so its Web browser can tell Web sites when people don't want advertisers scrutinizing their behavior.
The Do Not Track technology modifies communications between browsers and servers so people can signal that they don't want their browsing behavior to become the basis for ad targeting.
Mozilla developed Do Not Track and built it into its Firefox Web browser. Microsoft followed suit not long after with Internet Explorer, Apple has enabled it as an option for developers in Safari 5.1, and Opera is building it into the forthcoming Opera 12. … Read more