Today we're talking about car navigation. Of course, when navigation units first came out, they were seen by users as magical. But how quickly we've become accustomed to having a device in the car that can tell us how to get where we're going. Now people want to know how to get there faster than everyone else--and that means getting traffic data into our navigation systems. We're going to talk about the state of the art in car navigation, and how traffic data is becoming a bigger part of it. In particular, we're going to dive into the interesting conceptual battle between sensor-based traffic reporting and crowd-sourced traffic.
We have two great guests today. Di-Ann Eisnor runs U.S. operations and is working on the "live mapping" function for Israeli crowd-sourced navigation and real-time traffic start-up Waze. Di-Ann is a neogeography pioneer and serial entrepreneur. Prior to Waze, she started Platial, the world's first social atlas.
Craig Chapman is the co-founder and chief technology officer of Inrix, a major provider of traffic information, directions and driver services. He was previously development manager for the automotive business unit at Microsoft.
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Some of our discussion points… Read more