I was looking through the visitor traffic to The Open Road this afternoon, interested to see from which sources most of the traffic derives. It turns out that CNET is the first and second most important source of traffic for my blog.
This may not be a good thing.
On the one hand, it means that CNET is delivering additional content to its existing customers, keeping them with the brand. I don't have access to CNET's data but I'd hope it means that people stay on CNET's site longer and therefore end up "spending" more advertising clicks with CNET.
But on the other hand, could it also mean that rather than creating net new customers it's simply cycling its existing customer base, pushing readers around to different pages within its content network but not necessarily generating additional page views. If true, it's a phenomenon that must be common to all websites: keeping customers is easier than finding new ones.… Read more