For some children, it's the happiest time of day.
They hear the jingling of a tune and know that soon they'll be able to enjoy an ice cream and bug their parents the rest of the day with their sugar high.
Ice cream trucks have always introduced themselves with music. However, residents of one Swedish town wish to turn a deaf ear to the happy tunes.
As Sweden's The Local reports, in the town of Eslov, they've protested that the music's too loud.
So the Engelholm ice cream company has been forced to take drastic technological measures. Its ice cream trucks will be accompanied by silence. And text messages will be sent to local homes.… Read more