A basic rule of thumb in traditional journalism is to keep content separate from advertising. But a new type of online ad is intentionally blurring the lines to get more people to click on the links.
Online ad company Kontera on Monday is set to launch a type of in-text ad that places ads side-by-side with related content.
The Kontera Hybrid, which really sounds to me like the name of a car, features ads hidden behind highlighted words on a Web page. When the word is moused over, the ad and related content are displayed in a separate window.
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