Online research firm Futuresource released a study Monday that discussed the relative success Blu-ray is enjoying right now in Western Europe.
According to the report, Blu-ray disc sales are up significantly in Europe so far this holiday season, and based on its findings, it believes the strong sales will continue through 2009. In fact, it believes European Blu-ray sales will triple during 2009, seeing 2.5 million players enter homes next year. Similar results are being witnessed in the U.S.
But that's not all. A release last week claimed the latest Batman film, The Dark Knight, witnessed sales of 1.7 million Blu-ray units, representing the most popular Blu-ray title of all-time.
Quite impressive, eh? Well, what if I told you that worldwide combined DVD and Blu-ray sales of The Dark Knight totaled 13.5 million units? Suddenly, that 1.7 million Blu-ray unit mark doesn't look so hot next to the 11.8 million DVDs that were sold, huh?
Of course, we shouldn't expect Blu-ray to catch up anytime soon. According to Futuresource in a study it released earlier this year, Blu-ray isn't expected to outsell DVD until 2012. And even then, Blu-ray will control just a bit more than 50 percent of media sales with DVD coming in around 45 percent to 50 percent. In other words, DVDs will still be a major force four years from now.
Based on all that information, can we honestly sit here and say that Blu-ray has a chance at becoming the success DVD is?
I just don't see it.… Read more