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Wipbox: eBay and Craigslist for dummies

Wipbox is a relatively new service that helps people sell things on Craigslist and eBay. Wipbox charges a small fee to help you put together a really slick-looking listing and figure out some of the subtle aspects of getting an item to sell quickly based on what category and service it's listed in. If you've ever wanted to sell something on either of the two classifieds services but have been unsure about a good starting price or the best way to convey the product information, Wipbox does the heavy lifting for you.

To get started quickly, you can do a search for your item. It's not free at $0.25 a pop, but it gives you the starting and closing costs for your item in various categories (for eBay) or locales (for Craigslist). For example, if you're here in San Francisco, your item might fetch more money in surrounding neighborhoods. Likewise, on eBay, putting it in a different category can dramatically improve the closing price. You're paying Wipbox to do the legwork.

In testing, we came across some skewed numbers for certain search items. For eBay, it was likely due to auctioneers incorrectly labeling their items or adding extra words to their titles to boost search engine presence. For Craigslist, we ran into problems with the search grouping together multiple SKUs. For example, a search for an Xbox 360 pulled in results with a difference of about a hundred dollars due to the system having two versions, each at a different price. For popular items such as iPods though, drilling down to the specific model number helped with these issues.

Wipbox bases its statistics on 30 days of eBay listings, and a full week of Craigslist sales, so whatever information you're getting is fairly current for market value. To find general price ranges for online auctions, there's also Mpire, a service that tracks auction prices on eBay to show you whether or not it's in demand--a little bit like Farecast does for airplane tickets.

The real catch to using Wipbox is its listing creator. Wipbox will pull in a description, user reviews, and specifics from Amazon.com. You can either pay $0.15 to have this information posted straight to your listing, or copy and paste the code field by field into eBay or Craigslist's listing creation box for free. … Read more

Ads replace reflection in restroom mirrors

We almost passed up this item until we realized how irritating it is. At first, we thought it was just a digital advertising display mounted in a public restroom. Yawn. But it's actually a screen that doubles as a mirror, TechEBlog says, and it goes on and off without warning.

Now we're not given to staring at our reflection for long stretches at a time, but anyone would be annoyed if one of these "Magic Displays" continually interrupted the self-inspection ritual. If you have any doubt, just check out the YouTube clip below. Besides, who would … Read more

YouTube to collect user data

YouTube, the Internet's No. 1 video warehouse, is gearing up to collect user data that could prove valuable to marketers, according to the company's chief marketing officer.

Suzie Reider, YouTube's chief marketing officer, told an audience at the Advertising Research Foundation's Rethink conference this week that YouTube will launch in a few weeks its first user study, according to trade publication Advertising Age.

"By Q3, we'll have a tremendous amount of metrics and data around every video," Reider told the audience. "There's lots you can glean from looking at who's … Read more

OK, the Bravia bouncy ball ad was cool. Now let's move on

A few years ago, Sony made a pretty big splash with that advertisement for its Bravia HDTVs that showed a zillion colorful bouncy balls roaming the streets of San Francisco:

It kind of got old when people started spoofing it in Halo (and also when some second-rate nightclub DJs began spinning a lame techno remix of the Jose Gonzales song playing in the background), but now the "colorful balls fall from the sky" ad trend has really gone over the hill. One word: Pokemon. Check out this promotional ad for the new Pokemon Diamond and Pokemon Pearl games … Read more

MySpace blocks Photobucket embeds--what's next?

This morning, MySpace quietly blocked Photobucket content from user profiles, a move that cuts out a reported 25 to 30 percent of Photobucket's 17 million monthly users from sharing content on the popular social network. Photo slide shows and video embeds are completely blocked, including those edited using the remix tool we covered in March.

The move came under the guise of Photobucket users posting ad content in their embeds, a move that's expressly forbidden in MySpace's user agreement. Previous MySpace blocks include Stickam, Revver and Imeem.

The big question is what major service MySpace will decide … Read more

Ethics watch: Yelp's sponsorship program

Recently, the San Francisco Chronicle ran a story about how Yelp had empowered local restaurant-goers and helped them improve several local eating establishments with their constructive reviews. One thing that caught my eye was the mention of Yelp's sponsorship program, where local businesses can pay for premier placement in Yelp's search results and "sponsor" favorable user reviews so they appear at the top of the list.

The sponsorship program has been around since early 2006, and many businesses have participated in it as a way to enhance their identity on the service. The sponsorship package includes … Read more

Joost commercial isn't quite ready for the Super Bowl

Most well-funded Web 2.0 start-ups spend their extra capital on logo T-shirts, Frisbees, or beer mugs. But if you're the ever-classy Joost, the hush-hush online video start-up, you make a commercial to explain your product. I'm not sure whether this will actually be shown on televisions in one country or another, or if it'll stay on the Web. Ironically, it's being distributed via YouTube, which is certainly going to be one of its foremost rivals.

I think the commercial is a little dull. It could use some Diet Coke and Mentos.

(Adverblog via PSFK)

Free Guinness, Cuervo, and Johnnie Walker! The catch: Only in Second Life

Hey, I heard about a new advertising campaign that's giving away free Guinness, Jose Cuervo, Captain Morgan, and more...to your Second Life avatar. There are a lot of companies turning to the Linden Labs virtual world as a new means of marketing, and most of them seem a little bit gimmicky. The one that TheBar.com has just launched seems to have a bit more promise, though. Basically, they've worked with Second Life gurus Millions Of Us (who, by the way, also constructed CNET Networks' virtual office space) to develop a virtual "bar kit" for … Read more

According to Novell ads, Linux is a cute girl who needs a haircut

Novell has made a series of ads parodying the iconic (can we call them "iconic" now?) "I'm a Mac" commercials. Like Apple's ads, they feature a dweeby PC and a "cool kid" Mac, although Novell's Mac looks less like a 2007-era hipster and more like a Freddie Prinze, Jr.-ish jock from a late '90s teen movie. (I mean, a Mac would at least be more inclined to resemble a slightly edgier character played by Ethan Embry.)

Then there's Novell's addition, Linux. In an obvious pander to male geeks, … Read more