Online advertising firm AdBrite is set to announce on Tuesday a new program to serve ads for third-party Facebook applications. Considering it a niche "channel" alongside existing AdBrite verticals, the company has launched a new Web-based interface so that Facebook application developers can join the program and make their inventories "instantly available to AdBrite's large base of advertisers."
The company saw it as a logical move, AdBrite co-founder Philip Kaplan said in an interview with CNET News.com. "We've just had a lot of Facebook applications signing up to use AdBrite," he … Read more
When Facebook confirmed widespread blog rumors that it would be making a major advertising announcement on November 6, a few people pointed out that this date may have been a strategic one. The previous day, November 5, had been widely rumored as the day when Google would leverage its Orkut social network along with a host of other software properties (Google Reader, perhaps, or new acquisition Jaiku) into a powerful social networking tool to rival Facebook's.
The fireworks have faded, the champagne has been uncorked and drunk, and now it's time to get down to business: Now that Microsoft has acquired a $240 million stake in Facebook to expand its advertising partnership, how is either company going to profit from the deal?
"That's the question that has surrounded social networks for the past few years," said Debbie Williamson, an analyst at eMarketer. "Right now, a lot of (the revenue) is from old-fashioned banner advertising that's not very targeted, it's inexpensive, and very plentiful."
The common wisdom is that … Read more
Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of underutilized real estate--such as the human skin.
Handvertising USA is an Orange County-based company that connects advertisers with customers willing to display ads on their hands.
"Almost everyone has been to a county fair, swap meet, bar or club and had had their hand stamped for proof of entry. We have found a better use for this space that could make everyone happy," says CEO Mike Brown. "We find venues also use the stamps to increase business. For example, venues are … Read more
Representatives from Facebook confirmed to CNET News.com on Wednesday morning that the company will be making a significant advertising-related announcement in two weeks. This coincides with the AdTech new-media marketing conference.
"Facebook has invited some of its closest advertisers to an event on November 6 in New York," a statement from the company read. "As part of it, Facebook executives will discuss new approaches for advertising online. We are not sharing any further details."
You've heard of investors buying futures in oil, wheat and soybeans based on the future availability of a commodity. Well, a start-up has launched what it claims is the first futures-like marketplace for online advertising.
AdBidCentral allows companies to buy and sell premium ad space on Web sites, as opposed to current online ad exchanges, which tend to focus on last-minute remnant inventory, says Vivek Veeraraghavan, founder and chief executive of AdBidCentral.
"Today, we've got inventory listed out to February and March of next year, with full guarantees on number of impressions that will be delivered," … Read more
A few weeks ago, I moderated a panel at the Graphing Social Patterns conference, about business models on Facebook. The panelists couldn't agree on which models will actually work long-term. So I'm modifying the question and asking it another conference, the SNAP (Social Network Application Platform) confab, this Friday.
I'll be talking with Lee Lorenzen of Altura Ventures, Darryl Eaton of SocialMedia, Murtaza Hussain of PeanutLabs, and Todd Sawicki of Lookery. My panel starts at 1:30 pm Pacific time.We'll dive into business model topic again, focusing on advertising on social networks. If you're … Read more
About 13,000 video clips comprising the entirety of Comedy Central's fake-news program, The Daily Show With Jon Stewart will be hitting the its official Web site later in the day, the Los Angeles Times reported Thursday morning.
They won't be full episodes, but rather short clips of segments from the program; the more individual files there are, after all, means that there are more opportunities for Comedy Central to insert advertisements. "Designers have been experimenting with ads that appear for two or three seconds at the start of a clip, recede, then emerge briefly from a … Read more
OpenAds is one of my favorite open-source companies. It's disrupting a market that is, itself, disrupting other markets. A match made in heaven.
But Scott Switzer, founder of the company and erstwhile CEO, is not taking its future for granted, and has left many key decisions to the OpenAds community, as noted in Linux.com. This is what separates a successful open-source project from a project with an open-source license and proprietary mindset.Switzer says listening to the community is the most important aspect of commercializing an open source project.… Read more