Internet advertising revenue reached a record $4.9 billion in the first quarter of this year, up 26 percent from a year earlier and up 2 percent from the previous quarter. That's according to a report commissioned by the Interactive Advertising Bureau and conducted by PricewaterhouseCoopers. Online ad sales have been rising steadily since a slump in mid-2002. They have more than tripled since then.
For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition last year of privately held Kieden, which had created an add-on to Salesforce's hosted services for purchasing and managing Google-driven ad campaigns. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a … Read more
Yahoo trotted out a new pricing structure this week and the motto is quality, over quantity.
Advertisers will pay Yahoo based on the quality of their distribution partners' Web sites where their ads appear, rather than a one-size fits all rate for traffic, according to a Yahoo blog posting.
"As part of the evolution of the Yahoo Search Marketing advertising system, we now include an assessment of the quality of our publisher's traffic when you are charged for a click from that source," Yahoo stated in its FAQ. "Depending on the quality of the traffic from … Read more
Salesforce.com has scheduled a news conference on Tuesday to announce a partnership with an unnamed Internet company, and TechCrunch is speculating that the partner will be Google.
"Most likely it will be tighter integration between the companies. One rumor says that Salesforce customers may get a discount on Adwords if they bid through Salesforce's software," TechCrunch founder Michael Arrington wrote. He also makes the case for why Google should buy Salesforce.com, saying that Google's new Gears software, which allows Web-based software to be accessed offline, combined with Salesforce.com's customer relationship management software … Read more
Advertisements are part of the landscape here in New York City (hello, Times Square) and us locals generally like to ignore them. Which is why plenty of companies are willing to bend over backwards to get New Yorkers to stop walking really fast while blasting music into their iPod headphones and, well, notice some advertisements. Virgin Mobile's one of the recent ones, having introduced a "You Rule" campaign that addresses specific groups of New Yorkers. It's been placing them in specific neighborhoods, too, in an attempt to gain buzz by delivering personalized shout-outs.
Kind of a … Read more
At the D5 conference, YouTube founders (and now Google employees) Chad Hurley and Steve Chen were just interviewed by Walt Mossberg. In a wide-ranging interview, Hurley and Chen discussed today's EMI deal, copyright issues, and advertising. Some highlights:
The EMI deal Regarding the deal with EMI, Hurley said it will open up opportunities for YouTube users, although in a somewhat backward fashion: "It's about creating new marketing opportunities," he said. Music rights holders will be able to "identify when their music is being used, and earn revenues against that." Presumably the revenues will be from advertising, since this will "give users a free and legal way to use" this media.
In practice, it will work with YouTube's audio swap tool, which Hurley said is being expanded and improved.
Walt tried to nail the founders on their apparent laissez-faire attitude regarding copyrighted material. Hurley said, "In early 2006, we were the first to release content management tools, a way for people to identify their content with metadata." Also, he says, "We've done a good job of educating people on copyright law."
Walt: "Wait. Wait. Wait."
Hurley relents a bit: "We see this as a search algorithm [issue]. We're running trial with audio and visual fingerprinting." In the Fall, he said, "everyone will have access to these advanced tools." … Read more
Nothing says "Look at me" quite like a giant, multicolored video billboard perched above a city square. That's why advertisers are starting to adopt new LED technology that lets them blast their marketing messages your way--and why IT services companies like LG CNS are scrambling to become the providers of choice for the high-tech systems.
The South Korean company--the "consulting and solutions" (hence "CNS") arm of electronics giant LG--has been busy installing the systems from Guangzhou, the industrial hub of southern China, to Cairo to New York. CNET News.com has a photo … Read more
Maybe I've spent too much time in information security, but Google's proposed acquisition of DoubleClick scares me from a privacy perspective.
I'm not alone here. Microsoft and AT&T are already lobbying the Federal Trade Commission to scrutinize this deal (albeit their concerns go beyond privacy alone). So has the Electronic Privacy Information Center (EPIC).
For those of you who haven't thought about the privacy implications of this deal, let me offer a brief explanation. Google tracks user search behavior to match ads to prospective buyers. DoubleClick does the same kind of thing to serve … Read more
Wipbox is a relatively new service that helps people sell things on Craigslist and eBay. Wipbox charges a small fee to help you put together a really slick-looking listing and figure out some of the subtle aspects of getting an item to sell quickly based on what category and service it's listed in. If you've ever wanted to sell something on either of the two classifieds services but have been unsure about a good starting price or the best way to convey the product information, Wipbox does the heavy lifting for you.
To get started quickly, you can do a search for your item. It's not free at $0.25 a pop, but it gives you the starting and closing costs for your item in various categories (for eBay) or locales (for Craigslist). For example, if you're here in San Francisco, your item might fetch more money in surrounding neighborhoods. Likewise, on eBay, putting it in a different category can dramatically improve the closing price. You're paying Wipbox to do the legwork.
In testing, we came across some skewed numbers for certain search items. For eBay, it was likely due to auctioneers incorrectly labeling their items or adding extra words to their titles to boost search engine presence. For Craigslist, we ran into problems with the search grouping together multiple SKUs. For example, a search for an Xbox 360 pulled in results with a difference of about a hundred dollars due to the system having two versions, each at a different price. For popular items such as iPods though, drilling down to the specific model number helped with these issues.
Wipbox bases its statistics on 30 days of eBay listings, and a full week of Craigslist sales, so whatever information you're getting is fairly current for market value. To find general price ranges for online auctions, there's also Mpire, a service that tracks auction prices on eBay to show you whether or not it's in demand--a little bit like Farecast does for airplane tickets.
The real catch to using Wipbox is its listing creator. Wipbox will pull in a description, user reviews, and specifics from Amazon.com. You can either pay $0.15 to have this information posted straight to your listing, or copy and paste the code field by field into eBay or Craigslist's listing creation box for free. … Read more
We almost passed up this item until we realized how irritating it is. At first, we thought it was just a digital advertising display mounted in a public restroom. Yawn. But it's actually a screen that doubles as a mirror, TechEBlog says, and it goes on and off without warning.
Now we're not given to staring at our reflection for long stretches at a time, but anyone would be annoyed if one of these "Magic Displays" continually interrupted the self-inspection ritual. If you have any doubt, just check out the YouTube clip below. Besides, who would … Read more