OK, I have been to the Olympics, Super Bowls, Final Fours, presidential conventions, and NASCAR races, and not to mention CES, E3, CEDIA, and other trade shows. But last week was my first visit to Comic-Con. It was awesome. Why? Because it was the most fan-centered event ever. And for someone in entertainment marketing, that is gold. The passion and loyalty the fans displayed really resonated. Yes, people do camp out for hours (even days) to get into some of the panels that feature stars and producers of movies and TV shows. Yes, many fans wear costumes expressing their interests (… Read more
PASADENA, Calif.--News Corp. digital chief Jonathan Miller said Thursday that MySpace needs a culture shift that focuses on spotting changes in consumer behavior and adapting more quickly.
"One of the things about this medium is you have to continually develop product," Miller said, speaking at the Brainstorm: Tech conference here. "You can't just put something on the shelf."
For MySpace, that means focusing on doing a few things well. Asked about Rupert Murdoch's recent comments that MySpace should focus on entertainment, Miller said: "When you get involved in companies that need to … Read more
A significant redesign is finally coming to the Yahoo.com home page, one of the most well-traveled destinations on the Internet, and the company's search page will follow suit starting next month.
Yahoo plans to let people in the United States start selecting a new, more personalized version of the home page beginning Tuesday afternoon. The revamp lets people select basic applications to use not just Yahoo sites, but also others' such as eBay, Facebook, and Twitter, said Tapan Bhat, Yahoo's senior vice president for consumer experiences.
These applications are available on the left side of the page … Read more
Can social media really help grow your business? A new study aims to find out by ranking the top brands on the Web.
Starbucks came in first place among the most branded or engaged names on the Web, according to the study released Monday by analyst Charlene Li of the Altimeter Group and Wetpaint.
The study, available at the Engagementdb Web site, scored how engaged the top 100 global brands are at using social-media channels, including blogs, Facebook, Twitter, wikis, and discussion forums.
Each brand was scored based on whether or not it uses all the different social media channels … Read more
European Commission officials will meet with copyright holders on September 7 to discuss the search giant's $125 million proposed settlement with U.S. publishers and authors granting Google the right to digitize and publish books that are out of print but still protected by copyright law. The court overseeing the settlement has given authors a September 4 deadline to opt out individually if they don't not wish to participate. Google has … Read more
This week there is just no shortage of dudes named Armstrong in the press. There's the one who rides bikes and likes to tweet about it, the one who walked on the moon 40 years ago, and then there's Tim Armstrong, who has officially been CEO of AOL for 100 days as of Monday.
So he celebrated with press coverage! Armstrong interviews were published Monday on by the Associated Press, AllThingsD, AdWeek, and Advertising Age, and AOL advertising chief Jeff Levick talked to PaidContent. We hope Armstrong also commemorated the 100-day mark with some cupcakes, because while press … Read more
In what could be a positive sign for online advertising, Google said on Thursday that its second-quarter revenue rose from a year ago as ad spending in certain areas recovered and the company did well at managing expenses.
In what it termed "a very good quarter," Google posted revenue of $4.07 billion for the second quarter, excluding commissions paid to advertisers, up from a year ago and a smidge higher than analyst estimates.
In a conference call, Google Chief Executive Eric Schmidt said he was very pleased with the results the company posted as the economy struggles … Read more
With online education growing more popular, a recent survey has ranked the most affordable online business colleges.
Coming in No. 1 as most affordable was East Carolina University in North Carolina, according to the survey released Wednesday by GetEducated.com. Residents of the state can pay $11,880 for an online bachelor's degree in business, though out-of-state students pay a less modest $54,480 for the same degree.
The University of Wyoming came in second with its bachelor's in business administration program costing $16,080 for all online students, in or out of state.
GetEducated.com graded online … Read more
This is sort of interesting. MTV Networks, which certainly has a lot of video content out there on the Web, on Wednesday released the results of an internal study to determine what kinds of advertisements are most effective and online-friendly matches for short-form online videos.
The conclusion? "Project Inform," the MTV survey, found that a five-second-long "pre-roll" ad in advance of the clip, combined with ten seconds of a semi-transparent ad unit that takes up the lower third of the video (and starts about ten seconds in), makes up "both the most effective and the … Read more
It's like a splashy celebrity drama: according to PaidContent, AOL subsidiary TMZ.com will no longer use AOL to sell its ads and instead will be taking those operations in-house. Television ads will be handled through Telepictures, the Time Warner division that teamed up with AOL to launch TMZ in the first place.
The reasoning, according to PaidContent, is that the Hollywood news and gossip site--which was the first to break the news of Michael Jackson's death--has simply gotten too big for AOL's Platform-A technology. TMZ has been one of AOL's foremost success stories of late, … Read more