As the former vice president of retail at Apple, Ron Johnson partnered with Steve Jobs to plan the first Apple store. Now the CEO of J.C. Penney, Johnson reveals why Apple stores work.
Writing about his efforts in fashioning the Apple store in a Harvard Business Review guest post, Johnson explained that a store has to do more than just offer products for sale. It has to create an experience--something that turns it into more than just a store.
"Any store has to provide products people want to buy," Johnson wrote. "That's a given. But … Read more