Maxwell Smart would have been proud.
Despite a cascade of increasingly frenetic rumors in the run up to Tuesday's iPhone announcement, Apple maintained its own unflappable version of the cone of silence, refusing to respond to the rumor mill until last week with a bare-bones confirmation that yes, we will host an iPhone event on October 4 and no, that's all we have to say about the matter until then.
Turns out Apple had no need to fill in the blanks. Others had been doing that job for them all summer.
Even in an industry where rumors dominate … Read more