"People like to buy. They just don't like being sold to."
Phil Libin likes Apple stores. As a nerd and "a huge Apple fanboy," he told me, he finds a stroll through an Apple store soothing. So much so that when he strolls into one, he'll find himself just looking for something to buy. He often leaves with a new case or accessory for a device in his family's fleet of Apple gear.
Evernote's sales model, he says, is based a little on that feeling. Phil wants … Read more