NEW YORK--Someone needs to remind Spotify that you need news at a news conference.
Spotify, one of the top music subscription services, announced today that Coca-Cola is launching an app on its music platform. Three Coca-Cola executives and Spotify CEO Daniel Ek tried to convince a gathering of about 30 members of the media that the partnership can offer Spotify users untold number of benefits and help extend the streaming-music service's brand.
By being everywhere that Coca-Cola is, which is just about everywhere, the agreement will spread Spotify's brand to new markets. What they didn't tell us … Read more