Search is a constantly evolving and changing entity, and this year has certainly seen more than its fair share of change. Possibly highest on the list has been the move to blended or universal results. Much of the focus and discussion has revolved around Google Universal, but they aren't the only game in town and all the majors have now entered into blended results to some extent or another.
This presents interesting opportunities and challenges. Those who focus on developing a fuller and broader Web presence, adding video, news, blogs, images, local content and social media to the mix, … Read more