AOL's advertising product, Platform-A, is continuing its overseas expansion with Tuesday's launch of a French edition. In the past few weeks, AOL has launched Platform-A in the U.K. and Germany as well.
Platform-A already reaches 24 million people in France, AOL said in a release Tuesday. The technology serves ads on all AOL-owned sites as well as third-party participants in the Advertising.com network.
"Global advertisers are demanding online performance, and that's why Platform-A is aggressively extending its reach in both the United States and Europe so that marketers can generate results more quickly and … Read more