There's more than a whiff of truth to The VAR Guy's suggestion that Google's Android antics make it seem like the Microsoft of yore: heavy on marketing and light on substance. In particular, I'm equally dismayed by Google's "vaporware" announcements:Throughout the 1990s and even today, Microsoft often pre-announces products to engage and excite ISVs (independent software vendors). Win the ISV battle, and you'll win the resulting product wars. It's a smart strategy, and Google adopted it when the company announced the path to Android. ( Check out this preview video of Android devices.) … Read more
Updated August 27 at 4:14 p.m. PDT, with correction to Fox Interactive Media's ranking for the preceding month.
Fox Interactive Media grabbed the most market share among digital display ad publishers in the month of June, according to a report released Tuesday by ComScore Ad Metrix.
Fox Interactive, which owns MySpace, accounted for 15.9 percent of display ad views, or impressions, during the month of June, followed by Yahoo, which ranked second with 10.5 percent of the market. The results marked the third consecutive month that Fox Interactive has maintained a lead over Yahoo, since … Read more
In the old days, designers often had little more than gut checks and rules of thumb to determine the efficacy of creations such as advertisements or newspaper layouts. Later came expensive eye-tracking tests that showed how people scanned pages or computer screens. Now, though, Google, has the benefit of millions of users using its Web site to get things right.
The company, which in May began describing the split A/B tests it uses to see which of two alternative Google interfaces fares better, offered more details Tuesday. The theme: seemingly imperceptible differences are in fact perceptible.
"We test … Read more
Mobile search and advertising start-up JumpTap has received an additional $26 million in funding and has expanded its relationship with U.S. operator AT&T, the company said Tuesday.
JumpTap, based in Cambridge, Mass., provides search technology and advertising services for mobile operators such as AT&T and U.S. Cellular. The company also provides advertising for carriers and content owners such as NBC Universal and Fox Mobile.
JumpTap, which works with 17 mobile operators around the world, competes against search and advertising heavyweights such as Google, Yahoo, and Microsoft. The new funding, which completes the company's … Read more
An old computer art form is making a comeback as a newer way to evade spam filters.
For decades, computing fans have enjoyed a form of expression called ASCII art that shows pictures or messages as a low-resolution graphic, a grid made of numerous computer characters encoded with the venerable ASCII standard. With a photo digitized with ASCII art, for example, the "#" character can represent a dark pixel and "." a light pixel. And there are large fonts constructed from an assemblage of individual characters.
Now the technique has surfaced as a way to transmit information that'… Read more
Apple event for September 9 http://arstechnica.com/journals/apple.ars/2008/08/25/rumor-apple-event-for-september-9th
Network notary system thwarts man-in-the-middle attacks http://arstechnica.com/news.ars/post/20080826-network-notary-system-thwarts-man-in-the-middle-attacks.html http://www.dslreports.com/shownews/New-Firefox-Extension-Thwarts-MITM-Attacks-97239… Read more
A patent holding company that has won settlements from Apple, AT&T, and others sued Google, Verizon, and a handful of other companies on Tuesday for allegedly infringing on patents related to voice mail, according to a report from Reuters.
In addition to Google and Verizon, other defendants in the lawsuit filed by Klausner Technologies are: Cox Communications, LG Electronics, Comverse Technology, Embarq, PhoneFusion, RingCentral, and Grand Central, which was acquired by Google last year.
The lawsuit, filed in U.S. District Court in Tyler, Texas, alleges the companies are infringing his patents related to visual voice mail.
Representatives … Read more
Netflix now says it has traced the causes of a system outage earlier this month--its longest ever--to a hardware glitch. CNET News reporter Greg Sandoval talks about what that information portends for the soundness of the movie delivery system.
And yet another use for Google Earth--determining which direction cows face! Listen now: Download today's podcast
Google is once again joining forces with foreign phone companies to help lay new undersea fiber-optic cables to bring faster Internet speeds to the far corners of the world.
On Tuesday, the Web site TeleGeography reported that Google has joined a consortium to build an intra-Asia undersea cable called the Southeast Asia Japan Cable to connect Japan, Guam, Singapore, Hong Kong, the Philippines, and Thailand.
Earlier this year, Google joined a group to build an undersea cable linking Japan to the United States. The consortium building the new intra-Asia cable has many of the same members as the consortium developed … Read more
Google on Tuesday released the final version of Ad Manager, free software that lets smaller online publishers deal with some elements of offering and planning advertisements.
The software can be used to manage advertising inventory, with features to help them sell ads, deliver them, and forecast demand. It can deal both with ads on a publisher's site and on affiliated network sites. And conveniently for Google, it can be integrated with Google's AdSense service, so Google can display its own ads for any unsold ad inventory. With AdSense, Google shares ad revenue with publishers.
Google announced the release … Read more