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Microsoft, Viacom ink $500 million ad deal

As part of a wide-ranging deal announced Wednesday, Microsoft has licensed TV and movie content from Viacom, which in turn will let Redmond serve up ads on its U.S. Web sites.

The arrangement means that Viacom will use Microsoft's Atlas technology to deliver ads to those sites. Microsoft acquired Atlas as part of its $6 billion Aquantive purchase. Additionally, Microsoft will have the exclusive right to market Viacom's unsold display advertising space.

Microsoft, meanwhile, will be able to put shows from MTV and Comedy Central and movies from Paramount Pictures onto various products, such as MSN and … Read more

Privacy groups ramp up Google-DoubleClick attacks

In the seemingly waning days of the U.S. government's antitrust review of the Google-DoubleClick union, consumer groups are lodging a last-minute plea: don't forget about privacy.

That was the message during a conference call with reporters Tuesday morning hosted by the Electronic Privacy Information Center and the Center for Digital Democracy.

The directors of those groups, who predicted a decision by the Federal Trade Commission is "imminent," voiced concern that the FTC may overlook the potential privacy implications raised by the combined user massive data stores of the two prominent companies. (The two Washington-based groups, … Read more

FTC chairman won't recuse self in Google-DoubleClick

Updated at 3:00 p.m. PST with additional legal ethics expert opinion.

FTC Chairman Deborah Platt Majoras said Friday that she will not recuse herself from hearing the Google-DoubleClick merger case, arguing that the fact her husband's law firm is representing DoubleClick doesn't merit her recusal.

In a statement posted Friday to the FTC's Web site, Majoras said that her husband's law firm, Jones Day, is not representing DoubleClick before the FTC and noted that her husband is no longer an equity partner in the firm, meaning that his pay will in no way be … Read more

Google-DoubleClick deal hit by deleted Web page controversy

A political controversy over deleted documents and conflicts of interest could, opponents of the deal hope, imperil Google's planned $3.1 billion acquisition of the DoubleClick advertising firm.

The most recent round started with my colleague Elinor Mills' article on Wednesday afternoon, which noted that two liberal groups opposed to the merger asked Federal Trade Commission Chairman Deborah Platt Majoras to recuse herself from a vote because her husband is a partner at the Jones Day law firm, which is representing DoubleClick. Majoras recused herself from a previous matter involving Procter & Gamble because Jones Day was involved.

That … Read more

Groups ask FTC chair to recuse in Google-DoubleClick review

Two privacy groups are asking the chairman of the Federal Trade Commission to recuse herself from the agency's review of Google's proposed acquisition of online ad firm DoubleClick because her husband's law firm is advising DoubleClick on antitrust.

In addition, FTC Chairman Deborah Platt Majoras used to work at the law firm, called Jones Day, according to a complaint about the matter sent to the FTC on Wednesday by the Electronic Privacy Information Center and the Center for Digital Democracy.

Majoras' husband, John M. Majoras, is an equity partner with Jones Day and is in charge of … Read more

Sources: FTC extends Google-DoubleClick review

Antitrust regulators with the Federal Trade Commission have received an extension to review the controversial $3.1 billion Google-DoubleClick megamerger, according to sources.

The FTC faced a Thursday deadline to either challenge the deal or allow it to go through. But the commission is now expected to stay quiet for at least several more days as it continues to study the impact of the proposed merger on competition and consumers. A decision Thursday is unlikely.

Google complied with the FTC's second request for information on the merger on November 14. Once a company complies with a "second request,&… Read more

House Republican targets Google on privacy grounds

Updated at 11:58 a.m. PST Wednesday: added response from Google and links to two more letters.

A top Republican in the House of Representatives is demanding that Google answer a barrage of questions about privacy, some of which are related to the company's proposed purchase of the DoubleClick advertising firm.

Rep. Joe Barton, who has positioned himself as a privacy advocate and previously criticized the merger last month, complained in a letter to Google CEO Eric Schmidt that the company had initially agreed to let his aides visit the so-called Googleplex in Mountain View, Calif. but then … Read more

Openads turns 10,000

It's often difficult to find existing or new customers to adopt a new release. Openads, however, is having the opposite problem. With 10,000 publishers jumping onto the latest release of its ad network, the "problem" will be managing its growth:

I am very pleased to announce that, as of yesterday, over 10,000 publishers are using the latest Openads stable release (2.4). In the space of just 3 months we have reached this exciting milestone with publishers upgrading from the older releases and new publishers turning to Openads to manage their online advertising.

Think of Openads as the open-source Doubleclick. Except that it offers real choice for publishers:… Read more

Bizarre politics of the Google-DoubleClick deal

PALO ALTO, Calif.--There is something unusual, and perhaps a little worrisome, in the arguments a band of special-interest groups has invoked against Google's purchase of the DoubleClick advertising firm.

The arguments can be found in a series of three letters (PDF) sent to the Federal Trade Commission starting in April. The letters ask, in part, that the FTC "use its authority to review mergers to halt Google's proposed acquisition of DoubleClick."

It's true, of course, that the FTC shares responsibility for reviewing mergers with the Department of Justice. What's odd is the letters … Read more

Senators take more antitrust and privacy shots at Google

A letter from the top two ranking members of the Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights, Democrat Herb Kohl and Republican Orrin Hatch, seeks to chill Google's proposed acquisition of DoubleClick on antitrust grounds:

Antitrust regulators need to be wary to guard against the creation of a powerful Internet conglomerate able to extend its market power in one market into adjacent markets, to the detriment of competition and consumers.

This might not have seemed like much of a threat, even a year or two ago, but as the online world increasingly merges with the offline world, the threat becomes more palpable.

My primary concern with the deal isn't about advertising market share, but rather about privacy, as the senators also call out:… Read more