New York has the highest bedbug infestation rates out of any city in the States, but the latest invasion at our sister CBS building here in New York City has us all feeling terribly itchy this morning.
Well, it's either that or all the McDonalds breakfast we consumed for our annual Eat-McDonalds-right-before-the-4th-of-July-3-day-weekend holiday. Check out this Youtube video of our trip that Wilson shot, edited, and uploaded all on his new iPhone 4!
Always the smart one on the show, Jeff went for the sausage, egg and cheese sandwich, while Wilson took two bites of his breakfast burrito and … Read more
"The distinction between past, present, and future is only a stubbornly persistent illusion." -- Albert Einstein
One of the ways we envision the future is by taking clues from the past. As marketers and entertainment aficionados ourselves, the team at CBS enjoys collecting, studying, and learning from media artifacts. The conference room in our New York headquarters is regaled with all kinds of television goodies--from vintage advertisements, televisions, and radios to boxes of TV tubes to classic TV Guide magazines from the '60s, '70s, and '80s. It's a treasure trove of information and memorabilia that we lovingly … Read more
Recently, those in the television and advertising communities celebrated the "upfronts." For anyone unfamiliar with the term, it refers to the third week of May each year when the television networks host massive presentations in New York City to introduce their new shows and fall schedules to the advertising community.
Upfront presentations are so named because they kick off the upfront buying season, when advertisers can buy commercial time in advance for the new season, negotiating for the shows and the rates.
Just as geeks and analysts hold their breath to see what amazing new devices will be … Read more
Not long after Google acquired YouTube, the search engine offered nearly $600 million in guaranteed revenue if Viacom--the parent company of MTV Networks, Comedy Central, and Paramount Pictures--licensed its TV shows and films to YouTube, records show.
News of Google's offer was revealed in documents released on Friday by a Manhattan federal court and reviewed by CNET. In March 2007, Viacom filed a copyright lawsuit against Google and YouTube and it has become one of the most watched legal disputes in the tech sector.
In a deposition given by Google co-founder Larry Page on October 1, 2009, a Viacom … Read more
Entertaining America is our No. 1 job at CBS, so staying on top of the latest home entertainment gadgets and technological trends is central to everything we do. Times change, strategies shift, yet certain themes persist. Time and time again, platform innovations have sparked revolutions in programming, from radio to television, black-and-white TV to color, standard-definition programming to HD. With each breakthrough technology comes new potential for creative storytelling and an enhanced home entertainment experience.
Here's a list of three noteworthy trends we've got our eye on in today's digital home.More televisions, more viewing: According to … Read more
We are now in the thick of development season in the TV business.
The process of getting a show on the air resembles a pyramid: it starts with our programming executives meeting with writers, producers, and agents to listen to pitches of new show concepts.
Television is a business of ideas, which makes new show development a thrilling experience; you never know where the next great project will come from, or the indelible mark that a resulting TV series could have on our culture.
Past performance, buzz, and the general zeitgeist all play a role in grabbing early attention. And … Read more
The Final Four on CBS is an event I look forward to every year. The excitement, the traditions, the rivalries...the ratings! One of the many benefits of working here is getting to be a part of events like March Madness, meeting interesting people, talking about sports, and, of course, technology.
During our stay in the Hoosier state, a group of CBS executives accompanied me for an illuminating visit to the Ball State University Center for Media Design in Muncie, Indiana. It was our second time visiting the Center, and once again our friend Mike Bloxham, director of insight and … Read more