The greatest struggle for Microsoft over many years has been to imbue the brand with some deep human values.
All too often, its consumer advertising has lurched from the mundane to the half-witted.
However, for the Super Bowl, the company has created an ad that is both moving and uplifting and presents its role in a hearteningly innovative light. It will surely incite a sniffle or two. A good sniffle, that is.
The ad is voiced by former NFL safety Steve Gleason, who now suffers from ALS. Microsoft has already created a longer ad featuring him (video below).
But here … Read more