schiller

Does Apple's use of famous stars in ads show weakness?

Last night, while watching LeBron James attempt to finally justify the size of his head, John Malkovich appeared on my TV to remind me of Siri's great wit.

It's a pleasant ad.

Yet something suddenly struck me: how often has Apple resorted to using famous people to be its spokespeople? You could argue that all the faces in "Here's To the Crazy Ones" were famous. But they were inanimate -- and, in many cases, actually dead.

You could also argue that the use of U2 and Coldplay to push iPods was also the use of … Read more

Buzz Out Loud 1584: BOL special coverage: iPad announcement (Podcast)

Brian Tong and Molly Wood give you blow-by-blow analysis on the new iPad announcement, including rewriting the lyrics to John Mayer's "Your Body is a Wonderland," specifically to accommodate the new iPad. Which, in case you haven't guessed by now, is just called "the new iPad."

PART 1 PART 2

Subscribe: iTunes (MP3) | iTunes (320x180) | iTunes (640x360)

RSS (MP3) | RSS (320x180) | RSS (640x360)… Read more

Lion and iOS 5 and iCloud, oh my! (video roundup)

Apple CEO Steve Jobs kicked of the Worldwide Developers Conference today by introducing the company's new iCloud storage service. The Lion version of Mac OS X and version 5 of iOS also shared the keynote spotlight. Here are a handful of short video clips from the presentation. For more details about what was announced, visit our story roundup here.

At Apple's WWDC in San Francisco, Steve Jobs opens to a warm reception from attendees. Jobs came back from medical leave to announce new Apple products.

At the WWDC conference in San Francisco, Apple's Phil Schiller talks about … Read more

This Day in Tech: Jobs unveils iCloud, iOS 5, Lion

Too busy to keep up with the tech news? Here are some of the more interesting stories from CNET for Monday, June 6.

Steve Jobs takes stage at WWDC (video) At Apple's WWDC in San Francisco, Steve Jobs opens to a warm reception from attendees. Jobs, who is on medical leave, took the stage to announce new Apple products. More

Apple's iCloud handles music, photos, more CEO Steve Jobs unveils an online storage service designed to make it simple to wirelessly share music, e-mail, photos, calendars, and other data between handheld gadgets and desktop PCs. How Apple's event unfolded (live blog) … Read more

Buzz Out Loud 1460: Twitter breaks the Osama Bin Laden news! (Podcast)

Twitter shines in another moment for citizen journalism and the internet. And then there's that guy who live-tweeted the whole raid, without knowing about it. Sony officially apologizes for the PSN outage and they're giving back to the users, but is it enough? And we "Like" what the BOL Menu is serving.

Apple's Schiller: White iPhone will debut in spring

The elusive white iPhone should finally surface this spring, at least according to someone who should know.

Responding to a question from 16-year-old Twitter user Eric Anderson asking how to get the white iPhone, Apple's vice president of worldwide product marketing, Phil Schiller, tweeted yesterday that the phone would be available this spring. And in Schiller's opinion, the new phone is a "beauty."

The tale of the white iPhone has been a long and mysterious one since last June's debut of the iPhone 4.

Pointing to a delay caused by manufacturing problems, Apple initially said … Read more

Apple's Schiller responds to angry developer

For the second time in less than a week, Apple executive Phil Schiller has responded via e-mail to criticism of the company's App Store.

The latest response from Schiller, Apple's senior vice president of worldwide product marketing, came in an e-mail over the weekend to Steven Frank, co-founder of Mac developer Panic.

In a recent post to his personal blog, Frank had said that Apple's rejection of Google Voice was the last straw for him, reported TUAW, which stands for The Unofficial Apple Weblog.

"My position is not that every app should be approved -- it'… Read more

Apple breaks App Store silence

In an extremely rare move, an Apple executive has publicly commented on the App Store approval process as it relates to a controversial dictionary application.

Apple's Phil Schiller, senior vice president of worldwide marketing and last seen playing the role of Steve Jobs at Apple events this year, e-mailed John Gruber of Daring Fireball to comment on the approval process of Ninjawords, a dictionary application that was initially rejected from the App Store because it supplied the definition of several dirty words. Schiller blamed the snafu on poor timing, saying that Apple never directly censored the application but felt … Read more

Buzz Out Loud 973: A-polka-lypse now

We learn that Donald is a one-man polka band, Twitter people are never satisfied, and it may be getting slightly easier out there for pimps. It's all tech related though, we swear.

Listen now: Download today's podcast Episode 973

Twitter users ticked off over feed settings tweak http://news.cnet.com/8301-13577_3-10239517-36.html

Intel hammered by EU, faces $1.45 billion fine http://arstechnica.com/business/news/2009/05/intel-hammered-by-eu-faces-145-billion-fine.ars

AMD gains market share from Intel as Atom slumps http://arstechnica.com/hardware/news/2009/05/idc-intel-and-atom-down-amd-up-in-first-quarter.ars

Ill. AG: Craigslist dropping ‘erotic services’ ads http://news.yahoo.com/s/ap/20090513/ap_on_re_us/craigslist_attorneys_general… Read more

In the interim, who's leading Apple?

Steve Jobs' medical leave puts the spotlight back on the other members of Apple's executive ranks, in particular Chief Operating Officer Tim Cook, financial chief Peter Oppenheimer, and marketing chief Phil Schiller.

Tim Cook A one-time Compaq executive, Cook has run much of Apple's operations for some time. He also was the man tapped by the board when Jobs previously went on leave for cancer treatment.

Much of Cook's career has been spent handling manufacturing and procurement duties, although he took over responsibility for sales at Apple, before adding the COO title in 2005. In addition to … Read more