hitwise

Just in case you haven't had your fill yet of top-10 lists and countdowns for 2010, today, courtesy of traffic company Experian Hitwise, we give you two more lists related to the Web: most-searched terms and top-visited sites in the U.S. for 2010.

For the second year in a row, Facebook was the Internet's most-searched term in the U.S. between January and November, followed by a range of mostly navigational search terms: facebook login, youtube, craigslist, myspace, facebook.com, ebay, yahoo, www.facebook.com, and mapquest. In other words, iterations of Facebook grabbed four of the … Read more

No surprise here: Eccentric pop star Lady Gaga and "Jersey Shore" star Nicole "Snooki" Polizzi are the top Halloween costume searches this year, according to Experian Hitwise. Also big this year are Katy Perry, Michael Jackson, and tween sensation Justin Bieber--though in Bieber's case, people are specifically searching for wigs.

Other Halloween costumes that have been popular searches this year are "queen of hearts," "mad hatter" (those two perhaps in reference to Tim Burton's summer hit flick "Alice in Wonderland"), "catwoman," "gypsy," and "… Read more

Mark Zuckerberg should be proud: The top search term of 2009, according to Experian Hitwise, was not "porn," "poker," or "Britney Spears." It was, for the first time, "Facebook."

In 2008, Facebook had been the tenth most searched term on the Web, according to the traffic company's annual survey of search queries.

The rest of the list for 2009 is also made up of "navigational" searches, which Hitwise reps say actually always dominate top search queries despite the common wisdom that top searches tend to be for online gambling … Read more

Really, America? Can we talk?

You see, I received this press release from Experian Hitwise in my in-box about the most-searched-for Halloween costumes in the U.S., based on searches in the month ending October 24 that ended in "costume." And the ranking was led by "Michael Jackson costume" and "Balloon Boy costume." OK, so those are timely, albeit a little bit more than unimaginative.

But it doesn't stop there. Following that were "Tinkerbell," "Catwoman," and "Poison Ivy," indicating that most costume searches are either on behalf … Read more

Social networking is definitely seeing a reshuffling of its top players.

Facebook and Twitter are in, MySpace is out, according to Experian Hitwise.

The Internet monitoring company reported last week that Facebook, the No. 1 social network in the U.S., grew its share of all the visits to social-networking sites from 19 percent in September 2008 year to 58.6 a year later. That's a more than 190 percent increase.

Over the same period, Twitter's share jumped from 0.15 percent to 1.84 percent, and the service now ranks as the fourth largest social network.

Ailing … Read more

Traffic firm Hitwise says Facebook eventually overcame MySpace in terms of U.S. traffic as a result of the launch of its Facebook Connect universal log-in product, according to a post from analyst Heather Dougherty.

"The number of Web sites participating in Facebook Connect has grown quickly to over 15,000 Web sites (globally) including CNN.com, NBC.com, ABCNews.com, Hulu, WashingtonPost.com, The Huffington Post, and others," Dougherty's post read. "And what is really interesting is to look at the year-over-year growth in the market share of visits to Facebook, because there is a … Read more

Craigslist overtook MySpace as the most searched-for term on the Web last week, according to traffic-tracking firm Hitwise.

"U.S. searches on the term 'Craigslist' have increased 105 percent for the week ending March 14, 2009, compared with the same week last year," Hitwise reported. MySpace has been the top term since March 11, 2006.

This was the first time in three years that searches for Craigslist topped MySpace, Hitwise said.

The research group suggested more consumers are logging on at Craigslist, the Web's largest classifieds publication, as the ailing economy prods them to look for bargains. … Read more

Facebook users just don't seem to be as young as they used to be. And they're going to the social-networking site a lot more often.

A new report from traffic tracker Hitwise shows that U.S. visits to Facebook grew 149 percent in February compared with the same month a year earlier. That pushed Facebook's market share among folks in the United States visiting social-networking Web sites to 36 percent last month, versus 14 percent in February 2008.

Facebook stayed in second place, but it's gaining ground against the No. 1 site. In February, MySpace accounted … Read more

Microsoft's Cashback program, which offers people discounts on products purchased through the company's Live search engine, is attracting visitors, research firm Hitwise said Friday.

"We see an interesting trend where the share of visits to the Cashback section of MSN Live is increasing," said research director Heather Dougherty on the company's blog. "Eleven weeks ago, MSN Cashback represented 3.75 percent of the traffic to Live.com and grew to 6.29 percent last week. This rise in Cashback's traffic underscores the interest in the program, which is likely to be getting a … Read more