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Tim Cook plays coy on Apple TV, wearables at conference

While defending Apple's profile and reputation, Tim Cook was predictably more tight-lipped Tuesday night on other topics, mostly notably much-rumored products that may be in the pipeline.

During an onstage interview at the All Things D conference in Palos Verdes, Calif., Cook insisted that Apple has "absolutely not" lost its cool factor and brushed off suggestions that Apple was losing the mobile OS war because Android accounted for more unit sales.

"For us, winning has never been about making the most," he said. "We make the best phone, we don't make the most … Read more

Apple CEO: We rejected DOJ settlement in e-book suit

As the chief of the last company standing in the upcoming lawsuit over e-book price fixing, Apple CEO Tim Cook said Tuesday that the company never had any plans to settle with the government.

"We're not going to sign something that says we did something that we didn't do, so we're going to fight," Cook said during an interview at the D11 conference on Tuesday.

He noted that Apple rejected a settlement because it was asked to sign a document that said it did something wrong. Cook said he didn't think Apple did anything … Read more

Apple has acquired nine companies since October

Apple's been buying a new company every month or two, giving the company nine acquisitions since October, CEO Tim Cook said Tuesday at the All Things Digital Conference in Southern California.

The company has only announced the acquisitions it's required to, according to Cook.

"We are always looking and if anything we will do more of that in the future," he said of buying other companies.

While Apple's been snatching up smaller companies, it hasn't made any big purchases despite having plenty of cash to burn. Cook said the company is not looking at … Read more

Tim Cook: 'We don't use tax gimmicks'

Apple CEO Tim Cook denied that the company was exploiting the tax system to shortchange the United States Treasury and gently chided critics who believe companies that ought to pay taxes to Uncle Sam for products developed here but sold overseas.

"We don't use tax gimmicks," he said Tuesday evening during an appearance at the D11 Conference. During his appearance on stage with D11's co-hosts Walt Mossberg and Kara Swisher, Cook expressed concern that if products developed in the U.S. got taxed here, companies may decide to shift more of their development overseas.

"I'… Read more

Apple names former EPA admin as environmental officer

Apple's hired a new top level executive to oversee its environmental efforts.

Apple CEO Tim Cook on Tuesday announced that the company's hired Lisa Jackson, the former administrator of the Environmental Protection Agency (EPA), to guide its environmental footprint.

Cook, who dropped the news during an on-stage interview at the D11 conference, noted that he didn't know Jackson's formal title, but that she'd be reporting directly to him and would be coordinating "environmental efforts" across the company. CNET has reached out to Apple for more information.

During her tenure at the EPA, Jackson … Read more

Apple's Tim Cook: Wearable tech is 'profoundly interesting'

It doesn't look like Apple will be cooking up its own rendition of Google Glass, but some other sort of wearable technology could be brewing.

During an interview at the D11 conference on Tuesday, Apple CEO Tim Cook said that he thinks wearable computing is "profoundly interesting." While he noted that glasses seem to be "risky," the idea of wearing something on the wrist is "natural."

However, he said, "you have to convince people it's so incredible you want to wear it." Cook pointed out that most young people don'… Read more

Apple CEO Tim Cook on multiple iPhones: Think different

Why hasn't Apple expanded to multiple iPhones after rolling out six different models?

According to Apple CEO Tim Cook, the company's just been too focused on trying to get it right on one product before expanding.

In an interview at the D11 conference Tuesday night, Cook noted that he wasn't ruling out the idea of expanding to multiple iPhones, but that when comparing it to something like what Apple did with the Mac, and later the iPad, you have to think different.

"These products all served a different person," Cook told interviewers Walt Mossberg and … Read more

Tim Cook says Apple has sold 13M Apple TVs

Apple has sold more than 13 million Apple TV devices, and half of those set-top box devices were sold last year, CEO Tim Cook said Tuesday evening at the All Things Digital Conference in Southern California.

While Cook was forthcoming with the number of devices sold, he wouldn't give any details on a possible Apple television. The company is currently focused on its set-top box device but is still interested in TV, Cook told All Things D's Kara Swisher and Walt Mossberg during an interview at the conference.

When asked about whether Hollywood, or the entertainment industry, is … Read more

Apple CEO on rivals: 'We've always suited up and fought'

Share price plummets may mean a lot on Wall Street, but Tim Cook brushed off the vagaries in the company's stock as an indication that Apple is losing its edge over the competition.

In an appearance at the D11 Conference, Apple's CEO brushed aside suggestions that Samsung's growing strength or the surging popularity of Android suggests a deeper problem for Apple.

Is Apple in trouble, Cook was asked by conference co-host Walt Mossberg.

"Absolutely not," Cook replied, moving seamlessly into stump speech mode. He said the company had sold 85 million iPhones and 42 million … Read more

Tim Cook at AllThingsD: Join us Tuesday, 6 p.m. PT (live blog)

After a grilling by U.S. Senate Permanent Subcommittee on Investigations about Apple's tax practices last week, an interview with Walt Mossberg and Kara Swisher at D: All Things Digital conference Tuesday evening will be like a walk in the park for Tim Cook. Cook's chat will kick off the conference and starts at 6 p.m. PT.

The Apple CEO will likely address questions about his views on tax policy and the growth of the mobile market, as well as Apple's competitive battles with Samsung, Google, Amazon, Microsoft and others. Samsung, with its broad array … Read more