Cisco System's Security Monitoring for Threat Identification, Mitigation, and Compliance (aka MARS) product is the company's offering for security and compliance management, competing with the likes of ArcSight, RSA Security, and Symantec. The MARS product came via Cisco's acquisition of Protego for $65 million in December 2004.
Through 2005 and 2006, Cisco pushed this product into end-user accounts through an aggressive scorched-earth effort. Cisco intended to get the product out into the market quickly, establish a base, and then continually add product enhancements over time. This seems to be where the strategy hit a speed bump.
The … Read more