One of the best known and simplest Firefox add-ons, AdBlock Plus effectively blocks online ads from a predefined list of ad providers. You can quickly personalize that list by clicking on the AdBlock Plus "stop sign" button it installs on either your navigation toolbar or your status bar. Adblock Plus runs unobtrusively in the background, and right-clicking an ad brings up message box, through which you can easily add to the list of blocked ads. Removing an ad from the blocked list also is as simple as clicking and choosing the appropriate option. Via the same list, you … Read more
Banner Designer Pro offers users an opportunity to build a digital banner just like they see when surfing the Internet. With an intuitive design and generous options, we were impressed with how easily our test advertisements were created.
The program opens with a smoothly designed, professional-looking interface that we quickly worked our way through. Initial options for banner size and shape felt natural and selection became a snap. In addition, redesigning the templates to meet our needs was simple enough that most users will not have to visit the Help file to navigate, however, it is available (although, via Banner … Read more
A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July, the Online Publishers Association announced Tuesday.
The ad units are designed to be larger than banner ads, offer interactivity, and comprise a greater proportion of the advertising-to-editorial ratio that most publications operate under.
The move by online publishers comes at a time when the economy is in a recession and advertisers are pulling back on their spending.
"Agencies are looking for new ways to integrate their clients' brand experiences with more interactivity on the page, … Read more
BoostSpeed is an effective all-encompassing utility suite, combining some of Auslogics' popular freeware titles such as Disk Defrag and Registry Defrag with services that they don't offer elsewhere. There's an uninstall manager, a startup manager for boot cycle customizations, RAM and browser optimizers, file shredder, DirectX diagnostic, Windows tweak manager, and several mini apps to manage Windows settings. It also comes with a rescue center that can back up any settings before you change them. No doubt, BoostSpeed gives you your money's worth, at least in terms of services provided. Upgrading also only costs $10, for those … Read more
The economy may be lousy, but the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013, according to a report released Monday by JupiterResearch.
Total online ad spending is expected to increase just a little less than 20 percent this year, from $19.9 billion in 2007 to $23.8 billion. By 2013, Jupiter expects total online ad spending to hit $43.4 billion. (For you stat aficionados, that's a compound annual growth rate of 13 percent. By comparison, offline advertising is only expected to have a CAGR … Read more