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Facebook boosts ad targeting with partner categories

Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.

Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.

Here's more from a Facebook blog post:

For example, a local car dealership can now show ads to people who are likely in the market for a … Read more

Firefox readies tougher stance on cookies

Up until now, only Apple's Safari browser had blocked third-party cookies by default. Last week's release of Firefox 22 to its developer's channel also came with the feature, indicating that the option will soon make it to all Firefox users.

Firefox 22 Aurora (download for Windows, for Mac, and for Linux) blocks third-party cookies by default, putting the ad industry on notice that browsers are about to start looking askance at them. While Safari has had the feature for a long time, no other major browser has supported it until now.

Mozilla first announced in February that … Read more

Facebook and GM restore ad relationship after public spat

When General Motors pulled its $10 million advertising campaign from Facebook last year, it caused quite a commotion. Now, the carmaker seems to be having second thoughts.

GM has confirmed that it will reignite its ad campaign on the social network, according to Ad Age. This is a major turnaround from last year, when it proclaimed that Facebook ads simply didn't work.

"Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chevrolet's U.S. VP of marketing, Chris Perry, told CNET. "Yesterday, Chevrolet launched an industry-first, '… Read more

Apple's new campaign: iPad is still lovable, kids

It's always troubling when a salesman looks into the future and tells me that I'm going to love something.

How can he possibly know? It makes me feel so terribly obvious, devoid of secrets and subtlety.

Oddly, Apple has decided to use the opportunity of this weekend to tell me why I'm going to love the iPad.

How does Apple know I don't? Perhaps I dated it for a while and decided it was too short or too demanding or just too beautiful for me?

A new Web campaign for the iPad swoops in after a similar exercise for the iPhone, … Read more

Facebook tests a new ad strategy

CNET Update is watching where you click:

Update highlights Facebook's Plan B for advertising in the News Feed. Instead of just showing you sponsored stories based on your profile, Facebook is tracking your Web browsing habits to serve targeted ads in the News Feed. If not done right, this can turn away users who are already uneasy over privacy.

Also in the tech news roundup:

- Spring cleaning could earn you a couple bucks -- that is, if you live in an area participating in eBay's "Sell it Forward" program. eBay is working with Goodwill to … Read more

Apple sets deadline for retiring old device ID system

It's official. Apple will longer accept new apps or app updates that access UDIDs. The company has set a May 1 deadline for this new policy.

"Starting May 1, the App Store will no longer accept new apps or app updates that access UDIDs," Apple wrote on its developer Web site today. "Please update your apps and servers to associate users with the Vendor or Advertising identifiers introduced in iOS 6."

UDIDs are the unique string of numbers that individually identifies each iOS device. Typically, they have been used by developers as a way to … Read more

Klout looks to score points with brands

Online influence-tracking startup Klout today launched Klout for Business to flip its scoring system for the benefit of brands.

Founded in 2008, Klout measures influence by scoring a person's activity and relationships across Facebook, Twitter, LinkedIn, and other sites. The San Francisco-based company has primarily used its scientific formula on status to show people how they measure up against their peers. Klout says it's scored more than 100 million people, and claims to analyze 2.7 billion pieces of content and connections each day.

Klout does bring in some money -- likely low double-digit millions this year, according … Read more

Facebook lets advertisers target people with same traits as customers

Facebook today announced the global release of "lookalike audiences," a new targeting option that lets advertisers reach people who share similar traits to current customers.

The specialized audience targeting tool, which the social network has been testing with select advertisers for a few weeks, goes a step beyond the company's custom audiences targeting option, introduced last fall, to help marketers intelligently go after new business.

With custom audiences, advertisers can serve Facebook ads to their existing customers. Lookalike audiences extends the targeting option so that advertisers can target ads, based on demographic qualities or geographic region, to … Read more

Microsoft: 68 percent of digerati use multiple devices at once

A new survey, paid for by Microsoft Advertising, found that 68 percent of computer users in five countries multitask on multiple devices at the same time.

The survey, conducted in Chicago, London, Toronto, Sydney, and Sao Paulo, looked at the different ways folks use multiple devices at the same time. The most common use of multiple devices is something researchers Microsoft dubbed "content grazing." Those folks, the 68 percent of computer users, will check email on their smartphone while watching television, for example.

The survey, conducted by research firms Flamingo Research and Ipsos OTX, found that 57 percent … Read more